About Us
Icon is a multi-faceted sports marketing agency that works with well-known athletes, major companies and non-profits to build unique and impactful community programs that benefit people in need. We specialize in building non-profit foundations, effective community programs and unique corporate partnerships, as well as event management and fundraising. In addition, Icon provides general marketing, public relations and community relations services for its many clients.
Icon has worked with some of the biggest names in sports and some of the nation’s most successful companies to create unique partnerships that break the mold of traditional sponsorships and endorsements. These partnerships showcase a common goal between the brand and athlete to make a positive difference in their community.
Founded in 2007 by partners Ryan Altizer and Eddie Eusepi, Icon has a track record of developing and executing programs, promotions and partnerships that grab the public’s attention and leave a lasting legacy on the community.
Meet The Team
Ryan altizer
Ryan Altizer has spent three decades in the sport management and marketing fields, having previously worked in both professional and collegiate athletics and live entertainment before co-founding Icon 19 years ago. After starting his career in public relations, Ryan moved on to marketing and sponsorship with the with the Ohio Valley Conference, Tennessee Titans/Nashville Kats organization and Live Nation. Ryan holds Bachelor’s and Master’s degrees from the University of Tennessee, and his primary areas of expertise include charity development and administration, public relations and sponsorship activation. In 2026, he was selected by the U.S. State Department as an expert in the field of sport marketing to provide international lectures on the topic through the U.S. Speaker Series.
eddie eusepi
Eddie Eusepi has nearly 30 years of experience in the sports industry, including experience with both minor and major league franchises. Prior to co-founding Icon, Eddie worked for the Dallas Cowboys in marketing and game entertainment. Eddie holds a Bachelor’s degree from Belmont University and his primary areas of expertise include marketing, sponsorship and endorsement sales and acquisition, sponsorship and marketing activation and event management.
landon altizer
Landon Altizer is a sports business professional with experience across athlete representation, sports marketing, partnerships, and event management. Throughout his career, he has worked with professional athletes, sports organizations, brands, and nonprofit foundations to develop and execute strategic partnerships and community initiatives. He holds a bachelors degree from the University of Tennessee, and his background includes experience in sports communications, athlete marketing, sponsorship activation, and foundation management, giving him a well-rounded understanding of the business of sports and the relationships that drive it.