We are not your ordinary sports marketing agency. For nearly two decades, Icon has built partnerships between notable athletes and top-name brands that go well beyond the typical endorsements.

When national, regional and local brands are looking for a truly unique way to stand out in a crowded marketplace, Icon helps them build a customized, unique partnership with a prominent athlete who echoes their company’s personality and values. While we work to build a partnership that will maximize a brand’s ROI through traditional marketing and advertising avenues, Icon is unique in ensuring that every partnership has a community focus, highlighting how the brand and athlete are joining to helping others in need.

Whether you are a national retailer, a regional grocery chain or a local law firm or car dealership, we can help your brand use the power of sports to tell your story!

OUR WORK